Foundations
UGC marketplaces business models: a comparison framework
Use this UGC marketplaces business models framework to record fee basis, creator pay, rights, data and exit controls before choosing a route.
Section
Foundations
Foundations
UGC opportunities treated as buyer problems, with counter-signals and stop rules
Test UGC marketplace opportunities as buyer problems with limited evidence exercises, accountable owners, counter-signals and clear stop rules.
Foundations
UGC marketplaces demand signals: what compliance can't show
UGC marketplaces demand signals are buyer records, not compliance duties. See what ASA/CAP, CMA, HMRC and audience checks can—and cannot—establish.
Foundations
UGC marketplaces: setting the foundations for England's 2027 category
Define England's UGC marketplace category for 2027, examine the evidence gap, compare operating models and set practical entry controls for buyers.
Foundations
The UGC marketplace entry checklist, from authority and briefs to age uncertainty and exit
Apply a UGC marketplace entry checklist covering authority, briefs, claims, rights, payments, privacy, safeguarding, accessibility and exit.
Foundations
Why no reliable UGC marketplace total exists for England, and how to study buyers and suppliers
Learn why no reliable England UGC marketplace total exists and how to run a bounded buyer and supplier study without combining weak proxies.