Rules and ethics
What ASA and CMA rules require of UK creators when a brand pays for UGC
ASA and CMA rules for UGC ads: what UK creators must disclose when a brand pays, and how the CAP Code, CMA duties and the DMCC Act 2024 apply.
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Rules and ethics
Rules and ethics
How UK UGC creators register with HMRC and handle VAT on platform payouts
HMRC self-employment and VAT for UGC creators: register for Self Assessment, use the trading allowance, watch the VAT threshold and keep payout records.
Rules and ethics
Scotland and Wales devolved policy for UGC campaigns
Scotland and Wales devolved policy for UGC campaigns shapes public procurement, language duties, approvals, rights and transparency for creators.
Rules and ethics
Does a Belfast UGC contract trade into the EU under the Windsor Framework?
Northern Ireland UGC services trading into the EU sit under the Windsor Framework, which keeps Belfast contracts in both the UK and EU markets.
Rules and ethics
Cardiff and Belfast UGC campaigns: what briefs cover
Cardiff and Belfast UGC campaigns need different brief content: Welsh public-sector commissioning in Cardiff and dual-market checks for Belfast.
Rules and ethics
5 ICO checks for UGC platform audience data under UK GDPR and the DPA
UK GDPR and DPA 2018 for UGC audience data need five ICO checks: lawful basis, PECR consent, retention, DPIAs and breach reporting, plus the data protection fee.
Rules and ethics
UGC usage rights in the UK: what brands need to know
How UK copyright law and licensing terms apply to UGC, plus the data and disclosure rules UK brands must meet before reusing creator clips in ads.
Rules and ethics
UGC marketplaces and advertising rules: checking one advert for recognition, claims and rights
Use this UGC marketplaces advertising rules checklist to review one England advert for disclosure, claims, incentives, rights, accessibility and corrections.
Rules and ethics
UGC marketplaces commercial contracts: seven review checks
UGC marketplaces commercial contracts: seven review checks for one England creator commission, with legal guidance and drafting prompts, not model clauses.
Rules and ethics
Personal data through one UGC commission, from lawful basis to deletion
Map personal data through one England UGC commission, separating lawful basis, transparency, PECR contact, supplier roles, rights and deletion.
Rules and ethics
UGC marketplaces disclosure policy: a practical workflow
A practical UGC marketplaces disclosure policy workflow for UK brands, covering the CAP Code, marketplace terms, platform labels, evidence and corrections.
Rules and ethics
Legal and ethical gates for one England UGC commission, with no marketplace shortcut
A planning guide to the separate legal and ethical gates for one England brand UGC commission, with source status, HOLD triggers and specialist review points.