Measurement
London and regional UGC marketplace briefs: a shared request template
Use a shared UGC marketplace brief for London, Manchester, Leeds and Newcastle, with example deliverables, licence wording and employee-pay checks.
Section
Measurement
Measurement
UGC marketplaces attribution methods for one asset
UGC marketplaces attribution methods for one asset: compare creator codes, tagged links and platform reports, then state what a holdout can and cannot prove.
Measurement
UGC marketplaces benchmark research in England: no official figure to cite
Benchmark research for UGC marketplaces in England: no official body publishes a benchmark figure, so screen candidate sources and record the gap.
Measurement
UGC marketplaces key metrics: asset evidence measures
UGC marketplaces key metrics for one commissioned asset: five evidence and publication controls, with populations, sources, thresholds and invalidation rules.
Measurement
UGC marketplaces measurement: keeping six evidence classes apart
UGC marketplaces measurement: label six evidence classes, link asset provenance and define metric cards without inventing campaign results.
Measurement
UGC marketplaces measurement mistakes: six UK-wide checks
UGC marketplaces measurement mistakes: six UK-wide checks for attribution, metrics, corrections, privacy, ad claims and rights on work bought in England.
Measurement
UGC marketplaces reporting dashboard: a blank design
Use this UGC marketplaces reporting dashboard design to define asset-level fields, provenance, missing values, corrections and an exception queue.