Rules and ethics
What ASA and CMA rules require of UK creators when a brand pays for UGC
ASA and CMA rules for UGC ads: what UK creators must disclose when a brand pays, and how the CAP Code, CMA duties and the DMCC Act 2024 apply.
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Topic
Rules and ethics
ASA and CMA rules for UGC ads: what UK creators must disclose when a brand pays, and how the CAP Code, CMA duties and the DMCC Act 2024 apply.