Rules and ethics
What ASA and CMA rules require of UK creators when a brand pays for UGC
ASA and CMA rules for UGC ads: what UK creators must disclose when a brand pays, and how the CAP Code, CMA duties and the DMCC Act 2024 apply.
Topic
cma
Tools and providers
Naming UK UGC platforms and agencies, their models and their regulators
Named UK UGC platforms and agencies, their business models, and the ASA, CMA, ICO and Companies House duties that govern how brands buy creator content.