Measurement
London and regional UGC marketplace briefs: a shared request template
Use a shared UGC marketplace brief for London, Manchester, Leeds and Newcastle, with example deliverables, licence wording and employee-pay checks.
Archive
October 2026
Reviews
UGC marketplace review method: ten evidence checks for one UK commission
A repeatable UGC marketplace review for one UK commission, with ten evidence checks, official company and copyright references, and a clear HOLD rule.
Reviews
UGC agency review of Billion Dollar Boy and Social Chain: filed identity checked, verdict HOLD
Companies House identity checks for Billion Dollar Boy Limited and Social Chain Ltd, the evidence gap, untested areas and why the UGC agency verdict is HOLD.
Reviews
How UGC services are reviewed here, with fictional-data tests and no averaging of failures
Apply a reproducible England UGC review method with exact service identity, an evidence hierarchy, fictional-data tests and separate pass gates.
Strategy
UGC marketplaces strategy framework: seven evidence gates before you buy
Build a UGC marketplace strategy in England around one commission, explicit evidence gates, accountable owners and a reversible buying decision.
Rules and ethics
What ASA and CMA rules require of UK creators when a brand pays for UGC
ASA and CMA rules for UGC ads: what UK creators must disclose when a brand pays, and how the CAP Code, CMA duties and the DMCC Act 2024 apply.
Tools and providers
Naming UK UGC platforms and agencies, their models and their regulators
Named UK UGC platforms and agencies, their business models, and the ASA, CMA, ICO and Companies House duties that govern how brands buy creator content.
Rules and ethics
How UK UGC creators register with HMRC and handle VAT on platform payouts
HMRC self-employment and VAT for UGC creators: register for Self Assessment, use the trading allowance, watch the VAT threshold and keep payout records.
Rules and ethics
Scotland and Wales devolved policy for UGC campaigns
Scotland and Wales devolved policy for UGC campaigns shapes public procurement, language duties, approvals, rights and transparency for creators.
Rules and ethics
Does a Belfast UGC contract trade into the EU under the Windsor Framework?
Northern Ireland UGC services trading into the EU sit under the Windsor Framework, which keeps Belfast contracts in both the UK and EU markets.
Rules and ethics
Cardiff and Belfast UGC campaigns: what briefs cover
Cardiff and Belfast UGC campaigns need different brief content: Welsh public-sector commissioning in Cardiff and dual-market checks for Belfast.
Tools and providers
Birmingham and West Midlands UGC supply: routes and checks
Birmingham and West Midlands UGC supply: weigh agency and direct-hire routes, compare quote factors, and check suppliers before commissioning.
Outlook
A guide to UK creator economy seasonality, Q4 retail and January sales
UK creator economy seasonality shapes Q4 and January UGC briefs across creator marketplaces, with ONS data and back-to-school timing guiding bookings.
Rules and ethics
5 ICO checks for UGC platform audience data under UK GDPR and the DPA
UK GDPR and DPA 2018 for UGC audience data need five ICO checks: lawful basis, PECR consent, retention, DPIAs and breach reporting, plus the data protection fee.